List a rental property in Utah this summer with KSL Homes
Discussed in This Article
- We’ve got some property manager advertising tips to get more views on your rentals.
- The Utah rental market peaks in summer
- How to list a rental property that appeals to tenants
- Stand out with rental listing upgrades
We’ve got some property manager advertising tips to get more views on your rentals.
Summer in Utah means people are on the move, be it hiking, going on road trips or moving to a new place. If you manage one of those properties, it’s important to stay up to date on yearly trends to get the timing right when adding a rental listing. It can make a big difference in how many people see your property and how quickly those rentals get filled.
KSL Homes knows that summer is prime rental season, and we want to help property managers create listings that appeal to renters.
The Utah rental market peaks in summer
KSL Homes consistently sees a significant increase in listings during summer months. In fact, there is nearly a 25% increase in active rental listings during the summer compared to winter. Landlords can capitalize on the seasonal surge by making their rental listings stand out from others.
Data provided by KSL Homes 2021-2024
This spike in supply is met with strong demand from renters. According to Entrata’s 2024 Resident Report, renters spend an average of 2.9 months searching for a place. This indicates renters tend to make decisions rather quickly. With more options available on KSL Homes during summer, property owners could benefit from upgrading listings to get more visibility.
How to list a rental property that appeals to tenants
Since renters have short searching periods, creating clear and quality listings makes all the difference. Renters are in decision making mode and don’t have time for poor quality images or listings that have little information. Here are some tips:
- Add 10-20 quality photos: The more the better — renters want to see every corner of the property. Include street views and interior and exterior images.
- Detailed descriptions: Include all prices and fees, pet policies, lease terms and amenities that may attract renters. Tip: Pet-friendly rentals may do better.
- Detailed filter options: Are utilities included? Is there an in-unit washer and dryer? Is there parking? What is the lease length? These details matter to renters.
We know some old habits die hard, but Entrata’s 2024 report found that renters overwhelmingly prefer online listings, applications and payments. If you’ve had apartment rentals for a long time and still require physical checks or cash, it may be time to make the switch to digital methods.
Stand out with rental listing upgrades
As rental listings increase, so does the competition. KSL Homes is built to maximize local visibility to help your listings get in front of the right renters at the right time. We offer rental listing upgrades that you can benefit from such as:
- Ribbons: A custom banner emphasizes your listing
- Featured Days: Listing is pinned to the top of the page for specified dates
- Boost: Puts your listing back to the top of relevant searches as if it were new
Follow these detailed steps to upgrade your listing.
Make the most of Utah’s peak rental season and list your property on KSL Homes today. Contact a sales rep for further inquiries and they’ll be happy to help.
